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LinkedIn Reaches 500 Million Members Adds Matched Audiences for Ad Retargeting

But it’s worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference. In this case, LinkedIn’s active user count is likely a lot less than its total members – according to TechCrunch, some research suggests that LinkedIn has 250 million MAU, though previous data has indicated that only around 25% of LinkedIn users are regularly active on the app, which…

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WhatsApp Beta for Android Gets New Font Shortcuts, Revoke Feature Spotted on Web Version

The WhatsApp feature to revoke or edit sent messages has been spotted several times, but the official launch seems to be getting closer. The feature, which was earlier seen on iPhone beta version, is now heading for WhatsApp Web, according to a new report. The feature would allow users to recall or ‘unsend’ messages they have sent to their contacts, or even edit them. @WABetaInfo, which tracks beta releases of the app, has claimed that a new update for WhatsApp Web is coming soon, and will add the revoke feature…

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The evolution of boxing in the age of social media

About two years ago, Banner Promotions boss Artie Pelullo and company vice president Matt Rowland were driving back to their home base in Philadelphia after a business meeting in New York. The subject of their car conversation turned to the future of boxing distribution. Rowland, who is 33, began to explain the ways of social media to 61-year-old Pelullo, whose idea of cutting the cord was more about what happens in a delivery room after a baby is born than any notion of millennials ridding themselves of cable and satellite…

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Twitter Will Enable Brands to Create Custom Hearts for Periscope Videos

I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos. Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast. Here are some examples of how they look in practice: As explained by Twitter: “Periscope…

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Facebook Pop-Up Helps Curb Fake News Sharing

In a battle against fake news, Facebook has started to roll out a new tool that fact-checks the stories a user shares. According to a report in Telegraph on Monday, some users in the US saw a pop-up window appearing when they shared a story on their profile, reading “Disputed by multiple, independent fact-checkers.” Facebook has been severely criticised for promoting fake news and spreading misinformation. It was also accused of helping US President Donald Trump win the elections by allowing misinformation and fake stories on its platform. “Before you…

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Facebook Signs Soccer Live-Streaming Deal With MLS, Univision

Facebook Inc signed a deal with Major League Soccer and Spanish-language broadcaster Univision Communications Inc on Friday to stream at least 22 matches in English during the 2017 regular season. As fans increasingly rely on the Internet to watch games, social media companies such as Facebook and Twitter Inc have stepped up their focus on signing live-streaming sports deals. The first match streamed on the social media platform will feature new MLS club Atlanta United hosting Chicago Fire on March 18. The MLS will also produce 40 “Matchday Live” shows,…

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