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The evolution of boxing in the age of social media

About two years ago, Banner Promotions boss Artie Pelullo and company vice president Matt Rowland were driving back to their home base in Philadelphia after a business meeting in New York. The subject of their car conversation turned to the future of boxing distribution. Rowland, who is 33, began to explain the ways of social media to 61-year-old Pelullo, whose idea of cutting the cord was more about what happens in a delivery room after a baby is born than any notion of millennials ridding themselves of cable and satellite…

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Twitter Will Enable Brands to Create Custom Hearts for Periscope Videos

I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos. Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast. Here are some examples of how they look in practice: As explained by Twitter: “Periscope…

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Facebook Pop-Up Helps Curb Fake News Sharing

In a battle against fake news, Facebook has started to roll out a new tool that fact-checks the stories a user shares. According to a report in Telegraph on Monday, some users in the US saw a pop-up window appearing when they shared a story on their profile, reading “Disputed by multiple, independent fact-checkers.” Facebook has been severely criticised for promoting fake news and spreading misinformation. It was also accused of helping US President Donald Trump win the elections by allowing misinformation and fake stories on its platform. “Before you…

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Facebook Signs Soccer Live-Streaming Deal With MLS, Univision

Facebook Inc signed a deal with Major League Soccer and Spanish-language broadcaster Univision Communications Inc on Friday to stream at least 22 matches in English during the 2017 regular season. As fans increasingly rely on the Internet to watch games, social media companies such as Facebook and Twitter Inc have stepped up their focus on signing live-streaming sports deals. The first match streamed on the social media platform will feature new MLS club Atlanta United hosting Chicago Fire on March 18. The MLS will also produce 40 “Matchday Live” shows,…

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Facebook Inks Agreement With 17 Universities to Streamline Research

Facebook Inc’s hardware development division on Wednesday announced a new partnership with Harvard, Princeton and 15 other universities intended to allow swifter collaboration on technology research projects. The agreement between Facebook’s Building 8 and the universities comes as the social media company seeks to find new revenue streams in virtual reality and artificial intelligence, after the company signalled last month it had begun to hit some advertising growth limits on its network of 1.8 billion monthly active users. Research partnerships between universities and companies typically take nine to 12 months…

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Twitter Says ‘Technical Error’ in Android App Affected Video Ad Campaigns

Twitter has said that it recently discovered a technical error due to a product update to Android clients that impacted some video ad campaigns from November 7 to December 12. “The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners,” a blog post from Twitter read. The company said that once they discovered the issue, they resolved it and communicated the impact to affected partners. “Given this was a technical error, not a policy or definition issue, we are…

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