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Twitter Says ‘Technical Error’ in Android App Affected Video Ad Campaigns

Twitter has said that it recently discovered a technical error due to a product update to Android clients that impacted some video ad campaigns from November 7 to December 12. “The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners,” a blog post from Twitter read. The company said that once they discovered the issue, they resolved it and communicated the impact to affected partners. “Given this was a technical error, not a policy or definition issue, we are…

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Twitter to Share Ad Revenue on Videos by US Users

  Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow US users who upload a video to share in any advertising revenue it generates. Twitter, Facebook, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of televison-style advertising that has been moving to the internet. Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos…

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