You are here

LinkedIn Reaches 500 Million Members Adds Matched Audiences for Ad Retargeting

But it’s worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference. In this case, LinkedIn’s active user count is likely a lot less than its total members – according to TechCrunch, some research suggests that LinkedIn has 250 million MAU, though previous data has indicated that only around 25% of LinkedIn users are regularly active on the app, which…

Read More

Twitter Says ‘Technical Error’ in Android App Affected Video Ad Campaigns

Twitter has said that it recently discovered a technical error due to a product update to Android clients that impacted some video ad campaigns from November 7 to December 12. “The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners,” a blog post from Twitter read. The company said that once they discovered the issue, they resolved it and communicated the impact to affected partners. “Given this was a technical error, not a policy or definition issue, we are…

Read More

Twitter to Share Ad Revenue on Videos by US Users

  Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow US users who upload a video to share in any advertising revenue it generates. Twitter, Facebook, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of televison-style advertising that has been moving to the internet. Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos…

Read More