Samsung Takes India’s Premium Smartphone Crown in 2015: CMR
2015 was another remarkable year for smartphones. We saw different companies getting increasingly competitive and launch affordable products, and we also witnessed several new players arrive in the market. According to CyberMedia Research, 96.4 million smartphones were shipped in India last year. Of this voluminous number, 3.4 percent handsets accounted for premium segment smartphones (priced at Rs. 30,000 or above). Samsung assumed the top-smartphone manufacturer spot in the category. According to the marketing and research firm CyberMedia Research, Samsung assumed 46 percentcapture of the premium smartphone market in India. The…
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