With the iPhone SE, Apple Hopes Small Is Big Again
Apple Inc on Monday launched its least expensive iPhone, the $399 (roughly Rs. 27,000) iPhone SE (Pictures), filling a hole in its product lineup with a small-screen model that targets new customers in emerging markets and fans of smaller phones as the company tries to reverse falling phone sales. The low-key launch, held at the technology company’s Cupertino, California campus rather than its traditional splash at a much larger venue in San Francisco, did not wow tech experts or investors. But the new mid-range model was seen as necessary to…
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