Social media cos may soon be held accountable for sponsored, non-user generated content: Report

The government may soon hold social media platforms accountable for all non-user generated content, including sponsored posts, The Economic Times reported. The government is planning to insert a clause to Section 79-II of the Information Technology Act, 2000. The law currently exempts social media platforms from liability for any third-party content. Once the new clause is added, companies will be required to tag and identify all sponsored content published on their platforms. “Onus of non-user generated content will now fall on social media platforms,” the article quotes a senior government official…

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My daughter died at 13 feeling worthless – social media played its part and now I want answers

Our family’s anguish and our search for answers led us to Molly’s social media accounts (Picture: Ian Russell) Two years ago, my family lost our beloved youngest daughter. In the early hours of Tuesday November 21, 2017, Molly took her own life, just days before her 15th birthday. Adored as a friend, sister, daughter and granddaughter, Molly had showed no obvious signs of mental anguish. Finding her lifeless body on what we thought was just an ordinary weekday morning left us not only confronted by the onslaught of raw grief,…

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US now seeking social media details from all visa applicants

WASHINGTON (AP) – The State Department is now requiring nearly all applicants for U.S. visas to submit their social media usernames, previous email addresses and phone numbers. It’s a vast expansion of the Trump administration’s enhanced screening of potential immigrants and visitors. In a move that’s just taken effect after approval of the revised application forms, the department says it has updated its immigrant and nonimmigrant visa forms to request the additional information, including “social media identifiers,” from almost all U.S. applicants. The change, which was proposed in March 2018, is…

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Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign.  While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

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8 Quotes That Define The State Of Social Media Today

Social media logos: Facebook, Twitter, Instagram, Youtube, Pinterest, Snapchat, LinkedIn, etc. GETTY Last month’s annual Social Media Marketing World in San Diego featured a bevy of top speakers, many of whom focused on connecting with customers as the key to successful marketing campaigns. Here are 8 quotes from 8 different speakers which drive home the point that now more than ever, customers are in charge of a company’s success or failure. “We trust each other more than ever. We trust brands less than ever.” – Jay Baer There has been a distinct power…

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