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LinkedIn Reaches 500 Million Members Adds Matched Audiences for Ad Retargeting

But it’s worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference. In this case, LinkedIn’s active user count is likely a lot less than its total members – according to TechCrunch, some research suggests that LinkedIn has 250 million MAU, though previous data has indicated that only around 25% of LinkedIn users are regularly active on the app, which…

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Mobile App for Members of Parliament to Track Women’s Health

A mobile application Swasthya Samiksha was launched here on Thursday which enables Members of Parliament to track women’s reproductive health in their constituencies and bring improvement. White Ribbon Alliance India, Centre for Catalysing Change and Swaniti Initiative, all not-for-profit organisations, collaboratively launched the app to help the MPs oversee the maternal health related indicators in their constituencies. The app — Swasthya Samiksha — which is still in its experimental phase, will be providing district-wise data for states of Jharkhand, Bihar, Rajasthan and Madhya Pradesh initially. “Swasthya Samiksha aims to engage…

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