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Digital media to garner 65% of ad investment in India this year: GroupM

February 10, 2020February 10, 2020 Loknath Das65%, Ad, Digital, garner, In, India, investment, Media, of, This, to, Year

Print still relevant to advertisers wanting to build credible brands Advertising investment in India is set to soar to ₹91,641 crore this year, representing an estimated growth of 10.7 per cent for 2020, according to GroupM, the media investment group of WPP, in its advertising expenditure (adex) forecasts for 2020. Even with an overall slowdown in the global economy, Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020. India is the eight-largest market globally and is the largest contributor to…

The State of Sustainable Investing in 2020

February 8, 2020February 8, 2020 Loknath DasIn, Investing, of, State, Sustainable, The

During the past decade, governments across the world have promulgated more than 500 new measures that seek to promote the use of environmental, social, and governance (ESG) criteria in making investment decisions. A comprehensive report from global public accounting and consulting firm KPMG International explores these three broad issues related to sustainable investing and its impact on the alternative investment industry: the rate of progress in implementing sustainable investing, the barriers to more rapid progress, and responses to these barriers.1 Study Participants The KPMG report was produced in collaboration with CREATE-Research, “an independent research…

National teachers union sues Education Secretary Betsy DeVos for repeal of student protections

January 24, 2020January 24, 2020 Loknath DasBetsy, DeVos, Education, for, national, of, repeal, Secretary, Student, sues, teachers, Union

The American Federation of Teachers filed a lawsuit Wednesday against the Education Department and Education Secretary Betsy DeVos for her repeal of Obama-era regulations designed to hold for-profit colleges and universities accountable to their students. The AFT accused DeVos of violating the law to repeal protections for students at for-profit colleges, and it argued that the regulations could save taxpayers over $5 billion on money going toward failing programs, according to the complaint. “The reason that we filed this lawsuit, the reason that the attorneys general throughout the country are doing this, is to…

Why we need government schools: They are the only educational lifeline for 60% of India’s children

January 13, 2020January 13, 2020 Loknath Das60, Are, Educational, for, Government, India's, lifeline, Need, of, Only, Schools, The, they, We, Why

There is change in our government schools if one cares to look for it. In a survey my colleagues conducted in 2005 in northeast Karnataka, only four out of ten schools had obtained uniforms and books in time for the start of the academic year. Today, this number has more than doubled. Nearly every school I visited had planned and procured books and uniforms well in time, even if it meant that their teachers had to sacrifice some holidays. In most schools that we visited, attendance was over 90 per…

The pros and cons of keto cycling, according to health and medical experts

December 10, 2019December 10, 2019 Loknath DasAccording, and, cons, Cycling, Health, Keto, medical, of, pros, The, to

Fans of the high fat, low-carb keto diet praise its appetite-crushing benefit, which is why keto dieting is so popular for weight loss. But since we don’t live in a keto-friendly world, the call of carb-rich fare — from healthy options, like fruit, yogurt and oatmeal to less healthy foods, like pizza, French fries and dessert — can make it hard to stick with the keto diet. Even if you’re not craving carbs, a normal social activity, like dinner at a friend’s house, can pose problems. Enter keto cycling. In this fairly new approach, you cycle on and…

Google has access to detailed health records on tens of millions of Americans

November 13, 2019November 13, 2019 Loknath DasAccess, detailed, Google, Has, Health, Millions, of, On, records, tens, to

Google quietly partnered last year with Ascension—the country’s second-largest health system—and has since gained access to detailed medical records on tens of millions of Americans, according to a November 11 report by The Wall Street Journal. The endeavor, code-named “Project Nightingale,” has enabled at least 150 Google employees to see patient health information, which includes diagnoses, laboratory test results, hospitalization records, and other data, according to internal documents and the newspaper’s sources. In all, the data amounts to complete medical records, WSJ notes, and contains patient names and birth dates. The…