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Twitter Will Enable Brands to Create Custom Hearts for Periscope Videos

I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos. Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast. Here are some examples of how they look in practice: As explained by Twitter: “Periscope…

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Twitter Says ‘Technical Error’ in Android App Affected Video Ad Campaigns

Twitter has said that it recently discovered a technical error due to a product update to Android clients that impacted some video ad campaigns from November 7 to December 12. “The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners,” a blog post from Twitter read. The company said that once they discovered the issue, they resolved it and communicated the impact to affected partners. “Given this was a technical error, not a policy or definition issue, we are…

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Facebook, Google, Twitter Deliberately Fail to Tackle Terrorism: British Panel

In the first-ever widespread criticism of US technology giants and social media platforms, the British Home Affairs select committee has slammed the internet behemoths of becoming a “recruiting platform for terrorism” and “passing the buck”. Led by Keith Vaz, the British parliament’s longest-serving Indian-origin MP, the panel rapped Facebook, Twitter, Google and YouTube, saying the companies were deliberately failing to stop terrorists from using their platforms to promote their sinister agenda, The Telegraph reported on Thursday. “Huge corporations like Google, Facebook and Twitter, with their billion-dollar incomes, are consciously failing…

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Twitter to Share Ad Revenue on Videos by US Users

  Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow US users who upload a video to share in any advertising revenue it generates. Twitter, Facebook, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of televison-style advertising that has been moving to the internet. Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos…

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Twitter Appoints New Global Media Team Head

Micro-blogging website Twitter has tapped long-time executive Ross Hoffman as the company’s new vice president of global media – in the third appointment to that role in the last six months. Hoffman, who was most recently senior director of brand strategy and has been at the company in various roles since 2010, is taking over the media team from Nathan Hubbard, who late last month announced he was leaving the company, a report on technology website Re/code said on Thursday. Twitter confirmed the move to the publication, with a spokesperson…

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Twitter Revamps Android App to comply with fabric layout guidelines

Micro-running a blog website Twitter is rolling out a redesigned Android app based totally on Google’s fabric layout philosophy. The fabric design uses grid-primarily based layouts, responsive animations and transitions, padding, and intensity outcomes together with lights and shadows. The app is now split into four tabs – domestic, Moments, Notifications, and Messages – that you could flow among via tapping the icons on the top of the screen, or the use of a horizontal swipe. there may be also a floating action bar to compose new tweets. Dragging across…

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