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Twitter Will Enable Brands to Create Custom Hearts for Periscope Videos

I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos. Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast. Here are some examples of how they look in practice: As explained by Twitter: “Periscope…

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Social media videos give the final push to vegan lifestyle

Internet videos on the cruel way in which animals are bred for eventual slaughter pushed Sahil Bhambri towards veganism in 2014. Brought up in a family of vegetarians, the shift towards a vegan lifestyle wasn’t drastic. He also convinced his parents and younger brother to adopt a cruelty-free lifestyle and consciously give up animal products, starting with dairy . Like 26-year-old Bhambri, many of those who have adopted a vegan lifestyle attribute their change to such social media videos. Nikhil Bedi, a 20-year old Delhi University students, recalled, “My dog…

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Twitter to Share Ad Revenue on Videos by US Users

  Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow US users who upload a video to share in any advertising revenue it generates. Twitter, Facebook, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of televison-style advertising that has been moving to the internet. Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos…

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The way you watch videos on Facebook is about to change

NEW DELHI: Facebook has got a new plan to further enhance the video viewing experience of its users. The company will soon be improving the way it shows videos shot vertically. So far, the social media giant fits vertical videos inside a typical horizontal video format. According to a report from The Marketing Land website, who also shared some images showing the new vertical video interface, Facebook in its upcoming Android and iOS app update will be showing vertical videos in 2:3 aspect ratio instead of the current 1:1 aspect…

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