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Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

May 15, 2019 Loknath DasAdvergames, be, Can, Dominant, From, Lessons, Media, On, Popsockets, Social, Why

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign. While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

Summer Health tips: 4 facts about the SPF Sunscreens you must know – Keep your skin safe from harmful sun rays

May 11, 2019 Loknath Das-, 4), About, facts, From, harmful, Health, Keep, Know, Must, Rays, safe, skin, SPF, summer, Sun, Sunscreens, The, Tips:, You, Your

A lot of misnomers do the rounds when it comes to what SPF is, when should you apply it, why is it needed, if it really works or not, and what is its significance in skin care and health. Summer Health tips: 4 facts about the SPF Sunscreens you must know – Keep your skin safe from harmful sun rays | Photo Credit: Getty Images New Delhi: Our face skin is super delicate and requires a lot of care and protection, especially in the summer heat. The harmful rays of the sun…

SpiceJet Offers Business Class Seats on Boeing 737 Acquired from Jet Airways, Discounts Upto 40 Percent

May 8, 2019 Loknath Das40, 737, Acquired, Airways, Boeing, business, Class, Discounts, From, Jet, Offers, On, Percent, seats, SpiceJet, Upto

Gurugram –based carrier Spicejet is now offering fares at 30-40% less than its competitors. Reports citing experts suggest that the average business class fares are likely to moderate in the near future following the conclusion of operation of India’s largest provider, Jet Airways. The company is offering lowered price on domestic routes between major cities like Delhi, Mumbai, Kolkata, Bengaluru and Hyderabad starting May 11. Since Jet shuttered, SpiceJet is operating the Boeing 737-800 aircraft with the unchanged seat configuration including the business class cabin. So far, SpiceJet has inducted…

Dream11 enters unicorn club with investment from Steadview Capital

April 10, 2019 Loknath DasCapital, club, Dream11, Enters, From, investment, Steadview, unicorn, With

New Delhi: Dream11, online gaming firm, on Tuesday announced the completion of a secondary investment by Steadview Capital, an Asia-focused alternative asset manager. The investment takes Dream11’s valuation at over $1 billion making it first Indian gaming company to enter the Unicornclub. “We are excited to welcome Steadview Capital on board. Our exponential growth over the past few years would not have been possible without the support and trust of our investors and Dreamsters (employees). Providing great returns to our shareholders, whether investors or Dreamsters, is very important to us and further…

Tech Mahindra aims for 50% revenue share from digital business

March 20, 2019 Loknath Das50, Aims, business, Digital, for, From, Mahindra, Revenue, Share, Tech

Pune: IT services firm Tech Mahindra said that it was targeting a 50 per cent revenue share from digital business, even as it has trained 70 per cent of its IT workforce in digital skills. The company has partnered with FutureSkills, an initiative by industry body NASSCOM, to drive this reskilling program for employees. Jagdish Mitra, Chief Strategy Officer & Head of Growth, Tech Mahindra, said, “We, at Tech Mahindra believe that successful digital transformation lies in ‘disrupting one’s own business before others do’. As part of our TechMNxt charter, we are investing…

From inspiration to influence: how to harness storytelling for business success

March 19, 2019 Loknath Dasbusiness, for, From, harness, How, influence, inspiration, storytelling, Success, to

The 11 chapters are spread across 270 pages, and make for an informative read. There is also a five-page story index which effectively illustrates the principles of story tagging and taxonomy. Shawn Callahan is a storytelling author, trainer, and coach. Based in Melbourne, he has worked with companies ranging from Danone and Allianz to SAP and Tesco. He is the founder of Anecdote, whose consulting programmes are delivered in eight languages. Shawn holds a bachelor’s degree in geography and archaeology from the Australian National University. “Smart organisations are investing in helping…