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State of Economy-VI: Booster investment dosage needed to fire-up slacking consumption

May 20, 2019 Loknath Das Booster, Consumption, dosage, Economy-VI:, fire-up, investment, Needed, of, slacking, State, to

MUMBAI: A booster dose of government and private sector spending along with cheaper rates of finance are required to kick-start India’s consumption driven demand, industry observers opined. To put it simply, the overall economic growth is expected to decline on the back of slacking consumption due to farm distress, global headwinds and stagnant wages. These have cumulatively hampered sales, thereby restricting production and as a result stalled job creation. Furthermore, the slowdown has become evident in sectors such as automobile, FMCG and aviation. “Consumption in India has slowed due to several factors, including low…

China Trade Drama Makes This A Good Time To Invest

May 18, 2019 Loknath Das a, China, Drama, Good, Invest, Makes, This, Time, to, trade

Now that President Trump’s China trade drama has caused another dip, readers are asking if this is a good time to invest? The best time to buy stocks is when they are down for reasons that have little to do with the company, and this is one of those times. But don’t plunge into the market and don’t wait for a more perfect time to invest. Make small investments that you won’t need to disturb for at least 5 years. Last year the U.S. economy produced a little over $20 trillion of…

Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

May 15, 2019 Loknath Das Advergames, be, Can, Dominant, From, Lessons, Media, On, Popsockets, Social, Why

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign. While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

SoftBank arm may venture into India with Loginext investment

May 14, 2019 Loknath Das arm, India, Into, investment, Loginext, May, Softbank, venture, With

SoftBank Ventures Asia, an early-stage funding arm of Japan’s internet and telecommunication giant SoftBank, might enter the Indian market with an investment in logistics management software provider Loginext Solutions Pvt Ltd. According to various sources, SoftBank Ventures Asia has been in talks with Loginext since April. Interestingly, Loginext is backed by Vijay Shekhar Sharma’s Paytm, in which SoftBank has a major investment. Founded in 2000, SoftBank Ventures Asia is based in Korea and it scouts for start-ups with a strong potential in Asia, the US, Israel, and the EU, focussing…

The Election Fix: Have BJP’s attempts to solve India’s education problems done more harm than good?

May 13, 2019 Loknath Das attempts, BJP’s, Done, Education, Election, Fix, Good, harm, Have, India's, More, Problems, Solve, Than, The, to

Welcome to The Election Fix. On Sundays, we take a closer look at one theme that will play a significant role in India’s Lok Sabha elections. In the past, we’ve looked at things like agriculture and the discrimination faced by Muslims in politics. This week, Shreya Roy Chowdhury takes a look at education, from how the big promises made by the Bharatiya Janata Party have turned into piecemeal efforts to the major challenges facing India’s policymakers in the future. We are running a reader survey about the Election Fix and what you would like to see from our…

Summer Health tips: 4 facts about the SPF Sunscreens you must know – Keep your skin safe from harmful sun rays

May 11, 2019 Loknath Das -, 4), About, facts, From, harmful, Health, Keep, Know, Must, Rays, safe, skin, SPF, summer, Sun, Sunscreens, The, Tips:, You, Your

A lot of misnomers do the rounds when it comes to what SPF is, when should you apply it, why is it needed, if it really works or not, and what is its significance in skin care and health. Summer Health tips: 4 facts about the SPF Sunscreens you must know – Keep your skin safe from harmful sun rays | Photo Credit: Getty Images New Delhi: Our face skin is super delicate and requires a lot of care and protection, especially in the summer heat. The harmful rays of the sun…