Eight reasons why your content marketing fails

Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops,” said Joe Pulizzi back in 2015, and it’s still true today. All too often businesses are looking for a quick fix, silver bullet or something to ‘go viral’. If this doesn’t happen within the first six months, they call it a day, cut…

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Is it accurate to say that you are Ready to Host a Perfect Diwali Party?

The sun was rising and I sat in harmony for some time before all the morning frenzy would start. My eyes fell on this notice on the first page of paper ‘শুভ দীপাবলি offer, deal on hardware.’ I understood the celebration of lights was practically around the bend. Every one of the lights, delights and ceremonies that join it make me love this celebration. Consistently I have a family assembling at my place for the ‘diwali card party’. I immediately made a check list for myself using my negligible recreation…

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Jio Fiber Plans Announced, Know all about JioFiber Welcome Offer and Plans – Bronze, Silver, Gold, Diamond, Platinum, Titanium

Jio Fiber Plan Announced: The much awaited Jio Fiber Plans have been announced for the Reliance Industries Broadband Internet Service. Mukesh Ambani led RIL rolled out Jio GigaFiber Services on 5th September and announced a host of customer-centric broadband plans. JioFiber Home Broadband Services has been launched with a base Bronze Plan which can be awaited at Rs 699 per month for 100 Mbps speed internet connection. On the other hand, the most expensive and premium JioFiber Plan has been named Titanium and offers 1 GBPS lightening internet speed with an…

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3 Ideas for the Boss’s Birthday

Buying gifts for your boss may be one of the trickiest prospects of any holiday season. What do you get the person who, seemingly, has it all? There are a variety of thoughtful gestures and gifts available for even the most difficult person to gift on your list. If you pay attention to what your boss likes and doesn’t like, it should make picking out the perfect gift easier than if you try and go into buying something blindly. Whether you know your boss’s likes or not, here are three…

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Special gifts for graduating doctors

The days when being a doctor was regarded as glamorous and exciting are long gone. The perception changed slowly but surely over the years and while doctors are still highly respected for their intellect and ability to make people better, it is also a profession that is now regarded as a calling by many. The reality is that it is a lot of studying, brutal hours, often crippling malpractice insurance and sick and suffering ‘clients. There is certainly no glamour in any of that! So, if you have a friend…

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Aaj Tak, India Today TV sweep Indian Television Academy Awards 2018

The India Today Group wins both Best Hindi and English News Channel. Continuing its winning streak for the 17th year, India’s no.1 Hindi News Brand , Aaj Tak once again dominated the Indian Television Academy Awards (ITA). Adding to the laurels of the India Today Group, India Today TV also bagged the award for best ‘English news channel’. Making the leadership undisputed, the Hindi and English News channels from TV Today Network Ltd, Aaj Tak and India Today TV have won the top awards across multiple categories at the Indian…

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