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A Marketer’s Balancing Act: Just Because A Technology Can Doesn’t Mean It Should

September 16, 2019September 16, 2019 Loknath Das

Technology companies are often accused of falling in love with their own technology. It’s understandable. With today’s high rate of technological innovation, look at the things we can do that we scarcely dreamed possible before. But with all this progress, an old adage seems appropriate: “Just because you can doesn’t mean you should.” That’s because technologists can often develop their inventions without fully understanding how customers will actually use that technology or what unexpected issues they may encounter related to its deployment. It’s up to chief marketing officers (CMOs) and…

Gardening for the Novice: How to enhance your gardening experience by extending the growing season

September 3, 2019September 3, 2019 Loknath Dasby, enhance, Experience, extending, for, Gardening, Growing, How, Novice:, The, to, Your

“If you have a garden and a library, you have everything you need” — Cicero, Roman Statesman and Philosopher (106 BC-43BC) This year has been especially hard on Montcalm area gardeners with all the weather variability they experienced trying to maintain their landscape gardens at a beautiful and productive level. At this point, it is understandable that many gardeners are ready to shut down their gardens and wait for next year’s spring gardening season to begin. However, now is the time for gardeners to enjoy the benefits of their hard…

I quit Instagram and Facebook and it made me a lot happier — and that’s a big problem for social media companies

December 17, 2018 Loknath Dasa, and, Big, companies, Facebook, for, Happier, I, Instagram, It, lot, Made, me, Media, Problem?, quit, Social, that’s, —

Why quitting Instagram and Facebook made me happier 3:16 PM ET Wed, 5 Dec 2018 | 03:16 The first time I truly took a break from social media was in 2015, at a summer camp for burned-out adults called “Camp Grounded.” There were three rules: Take a camp name of your choosing, like Luna or Huckleberry, avoid talking about “W,” meaning work, and ditch all electronics at the door. At an arrival ceremony deep in the California Redwoods, volunteers in hazmat suits zipped up our devices into brown bags, leaving…

Dear senior citizens, here’s why you should have a personal physician

March 20, 2018 Loknath Das'Personal, a, citizens, Dear, Have, Here's, physician, Senior, Should, Why, You

When it comes to health care quality of older adults, “personal physicians” play an important role, according to a recent study. The Wolters Kluwer research found that about five percent of older adults on Medicare don’t have a “personal physician,” and this group scores lower on measures of health care quality. “Beneficiaries without personal physician report worse care experiences, rating their overall quality of care substantially lower than those with a personal physician,” according to the new research by Marc N. Elliott and colleagues. They believe that encouraging Medicare recipients…

Airtel Takes on Jio Phone With Karbonn A1 Indian, A41 Power Smartphones: Price, Offer Details

November 23, 2017 Loknath DasA1, A41, Airtel, Details, Indian, Jio, Karbonn, Offer, On, Phone, Power, Price, Smartphones, Takes, With

Jio Phone is effectively free, while the new Airtel phones’ effective price starts at Rs. 1,799 HIGHLIGHTS The new Karbonn phones will compete against Jio Phone Karbonn A1 Indian comes at an ‘effective price’ of Rs. 1,799 Karbonn A41 Power at an ‘effective price’ of Rs. 1,849 Jio Phone is a looming threat for both phone makers and telecom operators, despite its pre-booking sale opening only once since it was unveiled in July. It came as no surprise to anyone that to counter Jio Phone, Airtel partnered with Karbonn and then Celkon to subsidise the…

Andhra Pradesh govt plans to connect Amaravati and Vijayawada with Hyperloop

September 7, 2017 Loknath DasAmaravati, and, Andhra, connect, govt, Hyperloop, plans, Pradesh, to, Vijayawada, With

Having junked the proposed metro project from Vijayawada to Amarawati, the Andhra Pradesh government is planning to introduce Hyperloop — the mode of transportation invented Tesla and SpaceX founder Elon Musk — that will connect the two cities. This will supposedly cover the distance of over 35 km between the two cities only in five minutes. Hyperloop project has not been implemented for practical use anywhere in the world yet. The AP Economic Development Board (AP-EDB) and the US- based Hyperloop Transportation Technologies (HTT) signed the memorandum of understanding (MoU)…