A Marketer’s Balancing Act: Just Because A Technology Can Doesn’t Mean It Should
Technology companies are often accused of falling in love with their own technology. It’s understandable. With today’s high rate of technological innovation, look at the things we can do that we scarcely dreamed possible before. But with all this progress, an old adage seems appropriate: “Just because you can doesn’t mean you should.” That’s because technologists can often develop their inventions without fully understanding how customers will actually use that technology or what unexpected issues they may encounter related to its deployment. It’s up to chief marketing officers (CMOs) and…
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