Tag: Emphasises

Apple Inc on Monday was expected to unveil a smaller, cheaper iPhone aimed at emerging markets and possibly China, the world’s biggest buyer of smartphones, as the technology company looks to reverse a decline in worldwide sales of its most important product. The launch of the new device, expected to be called the iPhone SE, represents Apple’s second bid for the crowded mid-tier market after an unsuccessful foray three years ago. Before the expected launch at Apple’s leafy Cupertino, California headquarters, Chief Executive Tim Cook defended the company’s refusal to…