Four Key Strategies to Improve the Efficiency of Your Marketing Team
After putting in a lot of effort to make sure that you’ve got the right people on board with your marketing project, you’ll be expecting everything to run smoothly with your creative
team. However, this doesn’t always turn out to be the case. Even if you’ve taken a lot of time to make sure that you’ve got all the best people on the job, it’s vital to ensure that they are supported by a well-organized framework, effective processes, and transparent communications which allows them to get the job done at their creative best. To ensure that your marketing team gets the best results, we’ve put together some top strategies to improve their performance.
Transparent Communication:
First and foremost, open, clear and honest communication is a vital backbone to any effective workplace. In order to ensure that your marketing professionals are working together as an efficient team and getting the right results, it’s crucial to ensure that everything they need is communicated to them clearly. First of all, you will need to make sure that each member of your team has access to the correct project brief templates, ensuring that all the information that they need is provided to them upfront. This will also help to get the results that you need faster by cutting out the often time-consuming process of chasing information.
Streamline Your Resource Management:
When it comes to the day to day workload, a lack of transparency can lead to more mounting pressure than is necessary for your creative team. And, when it comes to creativity, pressure and stress can be one of the worst things for it. In addition, feeling the pressure can often lead to missed tasks or mistakes that lead to costly delays. A centralised, clear and concise planner is key to ensuring that the right people are matched with the right tasks, and that everybody is completely aware of their responsibilities within the team. The best way to do this is via a good project management marketing program that each team member can access to stay up to date on progress.
Get the Balance Right:
The truth is, no marketing company will ever have an infinite amount of resources, so it’s important to get the often delicate balance between supply and demand right. Although it can be very tempting to improve your portfolio by saying yes to every project, particularly if your company is new and evolving, the reality is that often, saying no is the best decision. Always carefully weight up the pros and cons of taking on a new project before accepting – do your marketing team have the time and resources available to take on more work right now?
Centralise Your Projects:
If the projects that your team are currently working on are saved across a variety of different programs, tools and locations, then the bad news is that you could be setting yourself up for a failure. It’s of utmost importance that all marketing project files, documents, briefs and assets are saved to and accessible from one central location, with each version clearly outlined and labelled to ensure that there is no confusion about which is the most current. Since lost assets and a lack of transparency are the two biggest issues faced by creative teams when working on marketing projects, software that allows users to save and access all files in one central hub can be the best way to keep challenges to a minimum.
