Twitter Will Enable Brands to Create Custom Hearts for Periscope Videos
I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos. Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast. Here are some examples of how they look in practice: As explained by Twitter: “Periscope…
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