From inspiration to influence: how to harness storytelling for business success
The 11 chapters are spread across 270 pages, and make for an informative read. There is also a five-page story index which effectively illustrates the principles of story tagging and taxonomy. Shawn Callahan is a storytelling author, trainer, and coach. Based in Melbourne, he has worked with companies ranging from Danone and Allianz to SAP and Tesco. He is the founder of Anecdote, whose consulting programmes are delivered in eight languages. Shawn holds a bachelor’s degree in geography and archaeology from the Australian National University. “Smart organisations are investing in helping…
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