Report on Small Business Newsletter: Kicking Horse Coffee CEO Elana Rosenfeld
Elana Rosenfeld Must pay photographer, from the mag. one time use only for the ladder CREDIT photographer CHRIS MACARTHUR/The Globe and Mail CHRIS MACARTHUR/THE GLOBE AND MAIL Kicking Horse Coffee CEO Elana Rosenfeld on building a business that reflects her personal ethics Elana Rosenfeld co-founded Kicking Horse Coffee in Invermere, B.C., roasting coffee in her garage in 1996. The company was well ahead of the curve by selling premium beans just as Starbucks was entering Canada and raising expectations for coffee drinkers. Cheeky marketing helped the brand gain traction on…
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