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71% of Consumers Watch Videos on Social Media to Laugh, Report Says

One of the great joys in life is laughter, and when it comes to consumers on social media, 71% said it is one of the reasons they watch videos. The 2018 Sprout Social Index report surveyed consumers and marketers to determine where in the funnel social marketing effort must be targeted. It is critically important to define this target because social media is no longer an optional marketing channel. For small businesses, mastering social marketing is even more relevant because it is an easy and affordable way to reach your target audience. Whether you…

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US PIPS INDIA AS TOP GREENFIELD FDI INVESTMENT DESTINATION: REPORT

The US has surpassed India to become the top destination for greenfield FDI investment in 2017, says a report. The number of greenfield FDI projects in India during the year fell sharply by 21 per cent to 637, said the fDi Report 2018 compiled by FDI Intelligence, a division of The Financial Times Ltd. India had maintained the numero uno slot in greenfield FDI investment in 2015 and 2016. However, in 2017, the US reclaimed the spot from India, recording $87.4 billion of announced Foreign Direct Investment (FDI). In the…

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Report on Small Business Newsletter: Kicking Horse Coffee CEO Elana Rosenfeld

Elana Rosenfeld Must pay photographer, from the mag. one time use only for the ladder CREDIT photographer CHRIS MACARTHUR/The Globe and Mail CHRIS MACARTHUR/THE GLOBE AND MAIL Kicking Horse Coffee CEO Elana Rosenfeld on building a business that reflects her personal ethics Elana Rosenfeld co-founded Kicking Horse Coffee in Invermere, B.C., roasting coffee in her garage in 1996. The company was well ahead of the curve by selling premium beans just as Starbucks was entering Canada and raising expectations for coffee drinkers. Cheeky marketing helped the brand gain traction on…

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California officials report hostages taken in ‘active shooter situation’ at veterans’ home

Google Maps An armed man took three hostages in an “active shooter situation” at a veterans’ home in Napa Valley, California, fire officials told the Associated Press. Reports of an active shooter at the Veterans Home of California-Yountville came in around 10:30 a.m., local time, a spokeswoman for the department told the San Francisco Chronicle . Residents are sheltering in place, she added. “The safety of our residents, workers and the community is our top priority,” the department said onTwitter . “We have activated our emergency response protocol and are cooperating with law…

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OnePlus Left Behind a Testing App on Its Devices With Backdoor to Root Access: Report

HIGHLIGHTS OnePlus reportedly installs a diagnostic app on its devices The company is looking into it, co-founder Pei said OnePlus 3, 3T, and 5 reportedly install the backdoor app OnePlus has landed in soup again just a few days ahead of the launch of its much-anticipated OnePlus 5T smartphone. The Chinese company has been found to leave behind an app on its recent devices that can act as a backdoor capable of providing root access without unlocking. For end users, this essentially means that some OnePlus smartphones can be easily rooted without…

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Modi govt aims to revamp public health scheme, lower costs after criticism: Report

India’s health ministry has trimmed its cost estimates for extending its main public health programme by 25% after criticism from a federal think-tank over inefficiency and slow progress, according to government documents seen by Reuters. The new estimate of $25 billion for a three-year extension of the flagship health programme, down from an initial figure of about $33 billion, comes as Prime Minister Narendra Modi pushes a multi-pronged agenda to revamp health services. Planned reforms include streamlining spending and bureaucracy, slashing prices of life-saving drugs and medical devices, and nudging companies…

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