Eight reasons why your content marketing fails

Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops,” said Joe Pulizzi back in 2015, and it’s still true today. All too often businesses are looking for a quick fix, silver bullet or something to ‘go viral’. If this doesn’t happen within the first six months, they call it a day, cut…

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Are You Paying Higher Premium For Your Health Insurance?

Health is considered to be the most important asset of any individual. But in India, the statistics on health insurance are shocking. The recently released National Family Health Survey (NFHS-4) by the ministry of health and family welfare shows that less than one-third (29 per cent) of households have at least one usual member covered under health insurance or the health scheme. Also, from a motivation for the customer point of view, in an age where customisation is demanded in every purchase decision, the health insurance options available in the…

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Help us report! Share your health costs story and search prices

The health care market in the United States is opaque. Most people don’t know the costs of medical procedures they need until after the fact, leaving patients with little to no ability to factor price into their health care decisions. In an effort to change this, CBS News is working on a series of reports designed to bring transparency to the health care marketplace. CBS News has teamed up with journalists at ClearHealthCosts to gather information from you about the amounts you’ve been billed for medical procedures. We will use this crowdsourced…

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Gardening for the Novice: How to enhance your gardening experience by extending the growing season

“If you have a garden and a library, you have everything you need” — Cicero, Roman Statesman and Philosopher (106 BC-43BC) This year has been especially hard on Montcalm area gardeners with all the weather variability they experienced trying to maintain their landscape gardens at a beautiful and productive level. At this point, it is understandable that many gardeners are ready to shut down their gardens and wait for next year’s spring gardening season to begin. However, now is the time for gardeners to enjoy the benefits of their hard…

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Five ways to safely research your health symptoms online

Help your doctor to help you. (Posed by models.) Photograph: RyanJLane/Getty Images Be confident , but considerate There is no need for you to feel self-conscious about letting your GP know that you have researched your symptoms online. Your health means more to you than it does to anyone else, so embrace the information at your fingertips: it may help your doctor to help you. But it is important to remember that they are the expert, and to respect their time limitations. Before your appointment, form some plan for how to…

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Calculate the Total Out-of-Pocket Cost of Your Health Insurance Plan

How much do you pay for your health insurance? If you only think about your health insurance costs in terms of the monthly premiums, you’re leaving out a lot of potential expenses. Right now, for example, I have an Affordable Care Act Bronze plan with a $442.83 monthly premium and a $6,200 deductible. This means that I could pay a total of $11,513.96—the $6,200 deductible plus $5,313.96 in premiums—before my insurer begins to pick up the cost for any of my healthcare. I might end up paying less than that,…

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