Social media cos may soon be held accountable for sponsored, non-user generated content: Report

The government may soon hold social media platforms accountable for all non-user generated content, including sponsored posts, The Economic Times reported. The government is planning to insert a clause to Section 79-II of the Information Technology Act, 2000. The law currently exempts social media platforms from liability for any third-party content. Once the new clause is added, companies will be required to tag and identify all sponsored content published on their platforms. “Onus of non-user generated content will now fall on social media platforms,” the article quotes a senior government official…

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Eight reasons why your content marketing fails

Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops,” said Joe Pulizzi back in 2015, and it’s still true today. All too often businesses are looking for a quick fix, silver bullet or something to ‘go viral’. If this doesn’t happen within the first six months, they call it a day, cut…

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