Eight reasons why your content marketing fails

Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops,” said Joe Pulizzi back in 2015, and it’s still true today. All too often businesses are looking for a quick fix, silver bullet or something to ‘go viral’. If this doesn’t happen within the first six months, they call it a day, cut…

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Mutual Fund Investment: 5 reasons to invest in tax saving mutual funds

Investing in tax-saving mutual funds gives the benefit of diversifying your portfolio as per requirement. Tax-saving mutual funds, over the years, have proven to be the best tax-saving option for investors. While there are various tax-saving investment options such as National Pension System (NPS), National Savings Certificate (NSC), and Public Provident Fund (PPF), among others, Equity-Linked Savings Scheme (ELSS) has remained the most preferred. Here are 5 reasons why you should consider investing in tax-saving mutual funds (ELSS): 1. Lowest Lock-in Period Conventional tax-saving instruments generally come with long lock-in…

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5 reasons why early jobbers should not delay their investment plans

The earlier you start investing, the more time you allow your investments to grow with the magic of compounding. These days it’s not unusual for fresh graduates to start their careers with hefty salaries. And — something that might come as a surprise to some — not all young professionals squander away all their hard-earned money on frivolous things. That doesn’t mean they don’t make the most of their newly-acquired financial independence in terms of having some fun, but they’re also conscious about how to differentiate between their ‘needs’ and…

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Healthy Reasons To Get Dancing Around Your Living Room Today

Dancing has been shown to be beneficial to mental and physical health, possibly even more so than other forms of exercise. PHOTO BY DARIA OBYMAHA FROM PEXELS It’s clear that moving the body not only enhances physical fitness it contributes to mental health and emotional wellbeing. And the array of classes to support you to do so continues to increase as the boutique fitness market grows. A 2018 London Boutique Studio Report, compiled by independent leisure market analysts, LeisureDB, reported there were 278 boutique studios in London providing over 15,000 boutique classes per…

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PM Narendra Modi’s lifestyle includes Yoga and so should yours! Here are 5 reasons why

Prime Minister Narendra Modi believes yoga is one of the most precious gifts given by the ancient Indian sages to the humankind. It teaches equilibrium and equanimity and is an integral part of our lives. According to him, yoga helps in achieving oneness among our body and soul and also with our families, society, and humankind. The world marked its 5th International yoga day on Friday. The United Nation Organization (UNO) on 11th December 2014 declared 20th June as annual calendar day for International Yoga after recognising the universal appeal and popularity…

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Benefits of mushrooms, 5 reasons why you must include this superfood in your diet

Mushrooms don’t just taste nice. They also pack a nutritional punch as they are loaded with vitamins, promote a healthy immune system and boost your bone health. That’s why they are considered as a superfood. And for those looking for weight loss benefits, mushrooms contain no cholesterol or gluten either. Here are some of its scientifically proven benefits: A study done by researchers at the University of Malaya in Malaysia found that including mushrooms in your diet can improve the health of your brain as it may enhance cerebral nerve growth and significantly cut the risk of dementia and Alzheimer’s. Mushroom coffee is a popular…

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