Why this investment banker aspirant decided to manufacture notebooks and paper products instead

One can never grow tired of the simple pleasure of putting pen to paper. While we live in a world of digital diaries and reminders on the cloud, the habit of writing things down has its own charm. Shreshtha Poddar loved jotting down little notes even as she tapped away at her phone and computer. This led to idea for Notex Notemakers, a notebook manufacturing company. Shreshtha’s father, Kailash Poddar, had always wanted to start a notebook manufacturing company, so that his four children could work together. But Kailash was unable to see…

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Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign.  While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

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Why You Should Never Forget to Submit Your Investment Declaration Form

The first month of the new financial year is soon coming to an end, and all salaried employees would be eagerly waiting for their monthly payout. But if you did not submit your investment declaration form, your monthly salary slip can throw you off. If you missed your investment declaration deadline, your employer would have over-calculated your tax liability and deduct the excess tax due from your salary for the following month. There is no reason to panic since you have time till 31 March 2020 to make the necessary…

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Why you should rebuild your business as often as possible

Over the course of my company’s 15 year trajectory, we’ve never stopped rebuilding it. Rebuilding isn’t an option; it’s the only way forward. It’s how we adapt to market conditions, client requirements, and employee needs. A rebuilding mentality drives forward-thinking practices and ultimately ensures that we stay not just relevant but ahead of the curve. After years of focusing on a rebuilding strategy, I’ve distilled the approach into the following five rules: 1. Don’t give in to routine Businesses are born everyday. Everyday someone with a fresh idea or a…

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Why 4G ULIPs may be a great investment option for you

The performance of 4G ULIPs is better than most other investment products in terms of returns and charges. In the investment circles, the benefits of investing early in life have been repeated over and over again. By the time most of us realize that we should start saving and investing, we find ourselves surrounded with responsibilities and wonder if we have wasted too much time to buy good investment products. The good news is that it is never too early or too late to start investing. The key lies in…

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Why Sterling Holidays is pivoting its business

The scalability issues with timeshare vacation business have galvanised Sterling Holidays to pivot its business. Chennai-based Sterling Holiday is going whole hog into becoming a regular hotels company. Unlike in the past where it owned resorts or leased them from developers, the company is actively looking at managing properties which are owned by developers, an asset-light model which is famous with international branded hospitality chains in India. Sterling has already signed five management contracts and is hoping to sign 10 hotel properties this year under the managed model, adding 400…

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