Why the follow-unfollow method still persists on social media

In fifth grade, I remember signing in and out of MSN Messenger so my crush would finally notice me when he got a notification. I’d sit there staring longingly at the green icon next to his screen name, wondering what he could possibly be doing that was more interesting than talking to me. But I want to tell my sweet and naïve 10-year-old self that if he wanted to talk to me the first time, he would have found a way. Now, I have the foresight to see just how…

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