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71% of Consumers Watch Videos on Social Media to Laugh, Report Says

One of the great joys in life is laughter, and when it comes to consumers on social media, 71% said it is one of the reasons they watch videos. The 2018 Sprout Social Index report surveyed consumers and marketers to determine where in the funnel social marketing effort must be targeted. It is critically important to define this target because social media is no longer an optional marketing channel. For small businesses, mastering social marketing is even more relevant because it is an easy and affordable way to reach your target audience. Whether you…

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Lack of quality sleep can affect your social life and make you feel lonely

Poor sleep can hamper your social life, say scientists who found that sleep-deprived people feel lonelier and less inclined to engage with others, avoiding close contact in much the same way as people with social anxiety. Researchers at the University of California (UC) Berkeley in the US, have found that alienating vibe makes sleep-deprived individuals more socially unattractive to others. Moreover, well-rested people feel lonely after just a brief encounter with a sleep-deprived person, potentially triggering a viral contagion of social isolation. The findings, published in the journal Nature Communications,…

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Is your child feeling bogged down by academic pressure or social anxiety? Yoga at school will help

Yoga and mindfulness activities at school can help improve emotional health of children with anxiety, according to a study. Researchers at Tulane University worked with a public school in New Orleans to add mindfulness and yoga to the school’s existing empathy-based programming for students needing supplementary support. Third graders, who were screened for symptoms of anxiety at the beginning of the school year, were randomly assigned to two groups. A control group of 32 students received care as usual, which included counseling and other activities led by a school social…

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Active social life, sleep well: Here are 8 things you can do to keep dementia away

To prevent the risk of dementia in old age, here are eight lifestyle changing tips that can help in the long run. Although, research has not yet discovered a cure for dementia, changes in diet, exercise and daily routine can reduce the risk factors, reports express.co.uk. Here’s a step by step guide to prevent dementia – which includes getting a good night’s rest. Sleep well Disrupted sleep patterns and insomnia have recently been suggested as risk factors for dementia. You may want to do regular exercise and eat healthy to…

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Rise in teen suicide, social media coincide; is there link?

CHICAGO — An increase in suicide rates among U.S. teens occurred at the same time social media use surged and a new analysis suggests there may be a link. Suicide rates for teens rose between 2010 and 2015 after they had declined for nearly two decades, according to data from the federal Centers for Disease Control and Prevention. Why the rates went up isn’t known. The study doesn’t answer the question, but it suggests that one factor could be rising social media use. Recent teen suicides have been blamed on…

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How ‘food porn’ reveals social media’s extremist tendencies

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations at the University of Southern California. This piece originally appeared at The Conversation. The people of the United States continue to learn how polarized and divided the nation has become. In one study released in late October by the Pew Research Center, Americans were found to have become increasingly partisan in their views. On issues as diverse as health care, immigration, race and sexuality, Americans today hold more extreme and more divergent views than they did a decade ago. The…

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