Why the follow-unfollow method still persists on social media

In fifth grade, I remember signing in and out of MSN Messenger so my crush would finally notice me when he got a notification. I’d sit there staring longingly at the green icon next to his screen name, wondering what he could possibly be doing that was more interesting than talking to me. But I want to tell my sweet and naïve 10-year-old self that if he wanted to talk to me the first time, he would have found a way. Now, I have the foresight to see just how…

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US now seeking social media details from all visa applicants

WASHINGTON (AP) – The State Department is now requiring nearly all applicants for U.S. visas to submit their social media usernames, previous email addresses and phone numbers. It’s a vast expansion of the Trump administration’s enhanced screening of potential immigrants and visitors. In a move that’s just taken effect after approval of the revised application forms, the department says it has updated its immigrant and nonimmigrant visa forms to request the additional information, including “social media identifiers,” from almost all U.S. applicants. The change, which was proposed in March 2018, is…

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Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign.  While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

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8 Quotes That Define The State Of Social Media Today

Social media logos: Facebook, Twitter, Instagram, Youtube, Pinterest, Snapchat, LinkedIn, etc. GETTY Last month’s annual Social Media Marketing World in San Diego featured a bevy of top speakers, many of whom focused on connecting with customers as the key to successful marketing campaigns. Here are 8 quotes from 8 different speakers which drive home the point that now more than ever, customers are in charge of a company’s success or failure. “We trust each other more than ever. We trust brands less than ever.” – Jay Baer There has been a distinct power…

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Gender Parity: Where Business Meets Social

When the United States and India held the eighth annual Global Entrepreneurship Summit in late 2017 in Hyderabad, it seemed fitting that the theme they chose was ‘Women First, Prosperity for All’. A few months later in Davos, Christine Lagarde, the Managing Director & Chairwoman of the International Monetary Fund, indicated that India could add an additional $800 Billion to its GDP if the representation of women in the workforce reached the same as men. Discussions around gender parity has moved beyond being one espoused by a fringe driving a feminist…

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