Advertising? Archives

Sinclair leads $10.3M investment in rideshare advertising startup Octopus

November 8, 2019November 8, 2019 Loknath Das$10.3M, Advertising?, In, investment, Leads, rideshare, Sinclair, Startup

Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group. Backseat TVs mixing show snippets and commercials have become a common part of the taxi experience in New York City and elsewhere. Octopus is offering something of a more interactive version of this concept to rideshare drivers, who can use it to keep their passengers entertained and also earn extra money. Octopus says it provides drivers with tablets that combine games (which…

Are Some Kids Genetically More Vulnerable to Food Advertising?

November 2, 2016 SrijitaAdvertising?, Are, Food., Genetically, Kids, More, Some, to, vulnerable

Children exposed to food advertisements are more likely to overeat, especially if they have a specific version of a gene linked to obesity, a recent study suggests. A gene known as the fat mass and obesity-associated gene, or FTO, comes in various slightly different versions, and was the first to be linked to obesity by genetic studies, the researchers write October 18 in the International Journal of Obesity. These kinds of genes interacting with an environment full of junk food ads may make children more likely to reach for a…