Samar Lifestyle eyes Rs 350 Cr turnover from Florsheim biz

Samar Lifestyle, which will sell the Florsheim brand of shoes in India, is eyeing a Rs 350 crore turnover by 2022 through multi brand outlets and Exclusive Brand Outlets, a top company official said. The agreement between the company, part of the Sara Futura Group and Weyco Group to sell the brand, was formalised between Sara Group Managing Director Kayum Dhanani and Weyco Group CEO Tom Florsheim Jr in January 2018. “Our idea is the licensing and retailing business.We want to sell around half a million pair of shoes in…

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