Digital Transformation: A Small Business How-To Guide

By now, most businesses know the hype around digital transformation. I’m often asked what’s really meant by this term, and how small businesses in particular should go about the transformation. To answer those questions, we need to start by debunking a few myths. First, digital transformation isn’t about having a website and ordering online, though those capabilities are often crucial components. Digital transformation is really about deploying the latest technologies to simplify processes a business undertakes, improve and expand services and products it provides and rethink every outcome it seeks…

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