Digital media to garner 65% of ad investment in India this year: GroupM

Print still relevant to advertisers wanting to build credible brands Advertising investment in India is set to soar to ₹91,641 crore this year, representing an estimated growth of 10.7 per cent for 2020, according to GroupM, the media investment group of WPP, in its advertising expenditure (adex) forecasts for 2020. Even with an overall slowdown in the global economy, Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020. India is the eight-largest market globally and is the largest contributor to…

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For investors, digital health data outweighs algorithms

Venture capital firms first look for useful and unique data when they invest in digital health companies. At the SoCalBio Digital Health Conference, representatives of six Southern California-based firms agreed that having access to good data outweighs even the most sophisticated algorithms. Both technology and health care firms are investing in companies using AI to solve health care’s most costly problems, said Milo Bissin, director of life science and health care for Silicon Valley Bank. The amount of investment in health tech companies has grown significantly in the last five…

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Tech Mahindra aims for 50% revenue share from digital business

Pune: IT services firm Tech Mahindra said that it was targeting a 50 per cent revenue share from digital business, even as it has trained 70 per cent of its IT workforce in digital skills. The company has partnered with FutureSkills, an initiative by industry body NASSCOM, to drive this reskilling program for employees. Jagdish Mitra, Chief Strategy Officer & Head of Growth, Tech Mahindra, said, “We, at Tech Mahindra believe that successful digital transformation lies in ‘disrupting one’s own business before others do’. As part of our TechMNxt charter, we are investing…

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Guess who’s working on a health data-slurping digital tool. Bzzt! Nope, it’s the UK Department for Work and Pensions

The UK’s Department for Work and Pensions is drawing up plans for an internal service that allows it to automate slurps of medical data on claimants to dole out health-related benefits. In an ad posted on the UK’s Digital Marketplace, DWP said the work was currently in alpha and it now wanted a supplier to deliver a technical proof of concept to expose NHS data to the department’s systems. The aim, it said, is to cut down the time and cost involved in gathering information the department needs to make a…

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Digital Transformation: A Small Business How-To Guide

By now, most businesses know the hype around digital transformation. I’m often asked what’s really meant by this term, and how small businesses in particular should go about the transformation. To answer those questions, we need to start by debunking a few myths. First, digital transformation isn’t about having a website and ordering online, though those capabilities are often crucial components. Digital transformation is really about deploying the latest technologies to simplify processes a business undertakes, improve and expand services and products it provides and rethink every outcome it seeks…

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Young Startups Hope For Investment Boost, Focus On Digital Space

Many startups are also not planning to hire more people as of now. Bengaluru: The young startup industry is keeping a keen eye on what Finance Minister Arun Jaitley has in store in Union Budget for fiscal 2018-19, to be tabled in the Parliament on February 1. In Bengaluru, often considered India’s startup capital, NDTV spoke to startups to find out what is on their wish list. Goods and Services Tax (GST) still seems to be an issue for many young startups. Jayanth Sharma is the CEO and co-founder of…

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