How a newspaper ad and Rs 5 lakh investment set this entrepreneur on Rs 50 Cr journey in chemicals manufacturing

In 2002, Bengaluru-based entrepreneur Srinivas M saw a newspaper ad about the MSME Ministry conducting a training session for chemical manufacturing. Srinivas was a chemical trader at the time, and thought it would be a good opportunity to start manufacturing chemical products himself. “I saw this a way into a manufacturing sector that could pay me dividends much more than a trading business ever could. I decided to seize this opportunity, and enrolled myself in the programme,” he says. Srinivas was about to enter the chemicals industry that has grown over the years, touching $163…

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LinkedIn Reaches 500 Million Members Adds Matched Audiences for Ad Retargeting

But it’s worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference. In this case, LinkedIn’s active user count is likely a lot less than its total members – according to TechCrunch, some research suggests that LinkedIn has 250 million MAU, though previous data has indicated that only around 25% of LinkedIn users are regularly active on the app, which…

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Twitter Says ‘Technical Error’ in Android App Affected Video Ad Campaigns

Twitter has said that it recently discovered a technical error due to a product update to Android clients that impacted some video ad campaigns from November 7 to December 12. “The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners,” a blog post from Twitter read. The company said that once they discovered the issue, they resolved it and communicated the impact to affected partners. “Given this was a technical error, not a policy or definition issue, we are…

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Twitter to Share Ad Revenue on Videos by US Users

  Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow US users who upload a video to share in any advertising revenue it generates. Twitter, Facebook, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of televison-style advertising that has been moving to the internet. Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos…

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