LinkedIn launches ‘Open for Business’ globally for small businesses, freelancers

Professional networking platform LinkedIn announced on Monday the global launch of Open for Business, a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search. The feature is now live in India, following an initial roll-out in the US in July 2019, and is a great way for freelancers and small businesses to indicate they’re ‘Open for Business’. Open for Business allows small businesses and freelancers to showcase the services they provide, directly on their profiles. This…

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LinkedIn Reaches 500 Million Members Adds Matched Audiences for Ad Retargeting

But it’s worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference. In this case, LinkedIn’s active user count is likely a lot less than its total members – according to TechCrunch, some research suggests that LinkedIn has 250 million MAU, though previous data has indicated that only around 25% of LinkedIn users are regularly active on the app, which…

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