Digital media to garner 65% of ad investment in India this year: GroupM

Print still relevant to advertisers wanting to build credible brands Advertising investment in India is set to soar to ₹91,641 crore this year, representing an estimated growth of 10.7 per cent for 2020, according to GroupM, the media investment group of WPP, in its advertising expenditure (adex) forecasts for 2020. Even with an overall slowdown in the global economy, Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020. India is the eight-largest market globally and is the largest contributor to…

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How to become rich: Top 10 investment options for New Year that can make you rich

If you wish to become rich, make a plane, and start investing early. All of us wonder how we can make money without much effort. However, only a few follow the winding path towards becoming rich. To become rich, a person needs to have a good financial plan and also learn how to invest. Once you learn the art and science behind making idle money work for you, you will have a better chance at becoming rich effortlessly. Needless to say, one can become financially stable if they inculcate the habit…

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Health advice for the New Year from a real wellness expert

As it is the New Year many so-called wellness experts are dispensing supposedly transformational health advice. Articles about New Year’s detoxes (and all the required accoutrements, conveniently for sale) and diets are aplenty. After much much reflection I have decided that I am one of the most equipped to give said advice as I am a doctor who has been studying wellness for some time. I’ve also attended a conference (nothing was designed to improve your life experience, although coming back from death was a big focus) and, given my…

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This New Year Follow These Simple Diet And Nutrition Tips For A Healthier And Happier 2019

It’s that time of the year when we all start thinking about our New Year Resolutions. It is an exciting time of the year with new promises and fresh starts. This New Year you should focus to work towards a healthier life. A healthier life can have a significant impact on your life. In today’s world where we all are occupied with busy schedules, one often tends to ignore their health and well-being. But it is very important that one maintains a healthy lifestyle as it can help ward off several…

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Consumer Email Use Up 17% Over Last Year, Is Your Business Engaging?

The fourth annual Adobe Consumer Email Survey has revealed consumer use is up 17% year over year. This is despite the fact there are now more channels available for consumers to interact and engage with their favorite brands. The survey points out consumers are checking their personal email an average of 2.5 hours on any given weekday. This is in addition to spending an average of 3.1 hours checking their work email. Suffice it to say, email is not going anywhere anytime soon. This includes small businesses looking for an affordable and…

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Take these 6 easy fitness resolutions to make 2018 your healthiest year

A few basic lifestyle changes can bring a long-lasting desired difference for a healthier and happier you, suggest experts. Saumya Satakshi, Senior Wellness Consultant, Healthians, shared the following tips: * Eat a rainbow everyday: Opt for colours. Make sure you eat your greens, reds, whites, purples, and oranges because these coloured fruits and vegetables contain key chemicals. These help us to fight off diseases and strengthen the immune system and keep us in good shape. * Go vegetarian once a week: Going vegetarian for one day a week for dietary…

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