Sustainable investment trends – performance, flows and greenwashing

There’s no doubting the strength of the sustainable investment tide, as last year responsible funds accounted for around a third of overall industry sales. This year looks set to be even bigger, and on current trends will eclipse 2020 to post a new record for ethical fund sales. These funds still only make up around 5% of total assets, so there’s plenty of road ahead for ESG funds to eat the lunch of more traditional offerings. Perhaps that’s why almost all fund groups seem to be beefing up their sustainable…

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