Why Sterling Holidays is pivoting its business

The scalability issues with timeshare vacation business have galvanised Sterling Holidays to pivot its business. Chennai-based Sterling Holiday is going whole hog into becoming a regular hotels company. Unlike in the past where it owned resorts or leased them from developers, the company is actively looking at managing properties which are owned by developers, an asset-light model which is famous with international branded hospitality chains in India. Sterling has already signed five management contracts and is hoping to sign 10 hotel properties this year under the managed model, adding 400…

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