Blue Jays: How social media affects Major League Baseball

How has the introduction of social media changed the landscape in Major League Baseball and teams like the Toronto Blue Jays? The Introduction of a new Digital landscape for Baseball In the late 1990s, the introduction of The Internet created a new platform that utilized a digital landscape for the promotion of almost anything, professional sports included.  Baseball was quick to jump onto the bandwagon once the potential of the medium revealed itself. What did the move to digitization initially offer Major League baseball?  To be perfectly honest, a headache. …

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