Interview: Experiential travelling is the next big trend in India

The Indian tourism industry is evolving but fails to score well on customer satisfaction. The industry needs certain regulations and interventions in aspects like safety for women travellers, keeping the tourist sites clean and creating a great experience only then people will look upon India as a promising tourist destination, said Saurabh Sharma, the founder and director of Travel Unravel Holidays Private Limited, in an email interview with Yahoo India. Travel Unravel is a UK-based organisation, working to create a better travel experience for every traveler. Here are some edited excerpts…

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