Eight reasons why your content marketing fails
Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops,” said Joe Pulizzi back in 2015, and it’s still true today. All too often businesses are looking for a quick fix, silver bullet or something to ‘go viral’. If this doesn’t happen within the first six months, they call it a day, cut…
Read More