Social media cos may soon be held accountable for sponsored, non-user generated content: Report
The government may soon hold social media platforms accountable for all non-user generated content, including sponsored posts, The Economic Times reported. The government is planning to insert a clause to Section 79-II of the Information Technology Act, 2000. The law currently exempts social media platforms from liability for any third-party content. Once the new clause is added, companies will be required to tag and identify all sponsored content published on their platforms. “Onus of non-user generated content will now fall on social media platforms,” the article quotes a senior government official…
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