The Future of Vegetables is Ugly
The future of produce is ugly. Twisted, blemished, mutated and deformed, to be specific. That’s because an increasing number of grocery chains and crop-sharing services have begun stocking and distributing fruits and vegetables once deemed unfit for sale based solely on appearance. To be clear, these goods aren’t damaged or rotten or distasteful. If a chef chopped them up and served them in a souffle, most would never know the difference. Their banishment from shelves was purely produce prejudice. In recent years, a small number of eco-conscious consumers have begun…
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