According to a report from The Marketing Land website, who also shared some images showing the new vertical video interface, Facebook in its upcoming Android and iOS app update will be showing vertical videos in 2:3 aspect ratio instead of the current 1:1 aspect ratio. It won’t take the full screen like we see in apps like Snapchat but would be larger than before. Users would have to click on the video to see it in full screen.
“We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” a spokesperson told the website. The vertical videos will also support ads and live broadcasts.
With larger, friendly vertical video interface, users are likely to get less distracted and focus solely on the content shown in the vertical video. With this feature, Facebook will be competing with YouTube and Snapchat as well.
These saved videos can be viewed offline as many times as users want. As per the website, Facebook would not let users download the videos directly on the device storage in order to make them stick with the social media service.