Few companies make a profound impact on consumers’ daily lives as Apple does. Although Apple’s product lineup is relatively small compared to that of its rivals, its products reach a broad set of users despite its premium pricing.
Even though there weren’t many sweeping changes in 2021, the year will be best remembered for fixing things that most mattered to end consumers. The new MacBook Pros and iMacs with Apple’s own chipsets, a new iPad mini and the improved line of iPhones seem to have retained Cupertino’s charm in the second pandemic year.
Is the iPad Pro a Mac? We don’t have a clear answer yet, but the iPad Pro is surely getting all the right attention. The 11-inch and 12.9-inch iPad Pros with Liquid Retina XDR display are equipped with Apple’s powerful M1 chip. Both the high-end iPads are aimed at creative professionals, and the features they come with lean towards a new segment of “pro” devices. How about up to 2TB of high-speed storage? The more we examine the iPad Pro the more it becomes clear where this high-end 5G-enabled tablet actually fits in Apple’s grand scheme of professional-grade devices. Read our review of the iPad Pro here.
The launch of the new iMac brought back the thrills of a device that put Apple back in the spotlight in 1998. The reimagined iMac with the M1 processor is both familiar yet different at the same time. It’s super-thin at 11.5 millimeters, and ships in a dash of rainbow colours, including orange and yellow. The new iMac is a tribute to the original iMac but at the same time acknowledges the modern world we live in. The iMac has a 24-inch 4.5K Retina display, a 1080p HD webcam, and a six-speaker sound system plus two pairs of force-cancelling woofers. The new iMac is an aesthetically-designed all-in-one computer that may look like a piece of furniture but comes alive thanks to the software and chip that powers it. Read our review of the M1 Mac here.
Apple TV 4K
Although there is divided opinion on Apple’s living room strategy, for now the Apple TV 4K represents the best of what Cupertino has to offer. Design-wise, the device hasn’t changed a bit but what’s inside sure has. It is powered by Apple’s A12 Bionic chip, and has support for high frame rate HDR (High Dynamic Range) and Dolby Vision video. But the box isn’t what drives consumers to consider the Apple TV in the first place. It’s the new Siri remote, which replaces one of the most hated Apple products of all time. The new Siri remote has a tweaked design, replacing the controversial touchpad in place of a clickpad with five-way navigation. Read our review of the Apple TV 4K here.