Apple Says Not Making an Offer for GPU Firm Imagination Technologies

Apple said on Tuesday it had talked about buying its supplier Imagination Technologies but did not plan to make an offer for the British graphics chip designer at the moment. Shares in Imagination, which counts Applie amongst its top shareholders and whose technology is used in Apple devices including the iPhone and iPad, jumped earlier on Tuesday after website Ars Technica UK said Apple was in talks to buy the company. “From time to time, Apple talks with companies about potential acquisitions,” the US company said in subsequent a statement.…

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Apple Launches USB-C to Lightning Cable, Tipping New Port for Mac Lineup

While the iPhone SE, 9.7-inch iPad Pro, and new Apple Watch bands got attention on stage at Apple’s “Let Us Loop You In” media conference, the company also quietly added two USB Type-C to Lightning cables to its online store. The cables could potentially shed some light on the company’s upcoming Mac lineup. According to Apple, the USB Type-C cables will allow users to connect their iPhones, iPads or iPods with Lightning connectors to a computer’s USB Type-C port in order to sync data as well charge the connected device.…

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iPhone SE Stands for ‘Special Edition’, Confirms Apple

Soon after Apple on Monday unveiled its latest 4-inch iPhone dubbed iPhone SE, one of the biggest questions people had was what does the SE stands for? Apple on Monday during the keynote never talked about the naming of the new iPhone but Twitter was all buzz with people guessing the name. Some of the Twitter users believed SE to stand for ‘Standard Edition’ while some even took digs at Apple with tweets saying SE stood for ‘Still Expensive’. The Cupertino-based giant has put an end to the speculations by…

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Surprise! Apple iPhone SE Actually Rated to Give Better Battery Backup Than the iPhone 6s

Apple at its ‘Let Us Loop You In’ event on Monday unveiled the new iPhone SE apart from a smaller iPad Pro. The company also announced several updates on its product portfolio including a major price cut on the Apple Watch. The latest 4-inch iPhone shares innards similar to the iPhone 6s but sport a design that’s reminiscent of the iPhone 5s – the company’s last 4-inch iPhone launched in 2013. The Cupertino-based company usually doesn’t share battery capacity of its iOS devices, and this time is no exception. However,…

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With the iPhone SE, Apple Hopes Small Is Big Again

Apple Inc on Monday launched its least expensive iPhone, the $399 (roughly Rs. 27,000) iPhone SE (Pictures), filling a hole in its product lineup with a small-screen model that targets new customers in emerging markets and fans of smaller phones as the company tries to reverse falling phone sales. The low-key launch, held at the technology company’s Cupertino, California campus rather than its traditional splash at a much larger venue in San Francisco, did not wow tech experts or investors. But the new mid-range model was seen as necessary to…

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Apple Unveils Smaller, Cheaper iPhone SE for Emerging Markets

Apple Inc on Monday unveiled a smaller, cheaper iPhone aimed at new buyers, especially in emerging markets and China, as the technology company looks to reverse a decline in worldwide sales of its most important product. The new device, called the iPhone SE, has a 4-inch (10-cm) screen and starts at $399. It represents Apple’s second bid for the crowded mid-tier market after an unsuccessful foray three years ago. Orders start on Thursday, and the phone will be available next week. The $399 (roughly Rs. 26,300) starting price is well…

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