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Tag: Brands

How Small Businesses Can Think And Operate Like Big Brands

Loknath Das, , , , , , , , ,

Shutterstock The other day, my worst nightmare came true. I was in the middle of writing an article and my computer crashed. Luckily I know a bit about hardware, so like any go-getter, I took apart my laptop and immediately identified the problem. Since I didn’t have the parts or time to fix it, I logged onto the most popular search engine, looked up “computer repair near me” and went to the first spot on the list. The experience that follows taught me a couple of valuable lessons for both…

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Twitter Will Enable Brands to Create Custom Hearts for Periscope Videos

Loknath Das, , , , , , , , , ,

I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos. Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast. Here are some examples of how they look in practice: As explained by Twitter: “Periscope…

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