The evolution of boxing in the age of social media
About two years ago, Banner Promotions boss Artie Pelullo and company vice president Matt Rowland were driving back to their home base in Philadelphia after a business meeting in New York. The subject of their car conversation turned to the future of boxing distribution. Rowland, who is 33, began to explain the ways of social media to 61-year-old Pelullo, whose idea of cutting the cord was more about what happens in a delivery room after a baby is born than any notion of millennials ridding themselves of cable and satellite…
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