How investment platform Groww is making investing as simple as shopping online for millennials
“Investing should be as simple as shopping online,” says Harsh Jain, who co-founded Groww, India’s fastest growing investment platform, with former Flipkart colleagues Lalit Keshre, Neeraj Singh and Ishan Bansal in 2017. In fact, it is this simplified approach to investing that is attracting a new generation of first-time investors into the market. According to research by Groww, by 2020, nearly 76 percent of India’s population will comprise of millennials (those born between 1981 and 1996), who are arguably the most digitally-savvy generation ever. They also have very different perspectives than previous generations…
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