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Apple Just Found a New Way to Make People Care About the Planet

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Apple’s recent efforts to trumpet its green initiatives have largely been about supply chain and manufacturing, but on Thursday the company unveiled a splashy new initiative aimed at its millions of customers. The company is rolling out “Apps for Earth,” in which the App Store will, for 10 days, feature 27 popular apps including Angry Birds 2, Jurassic World: The Game, and SimCity BuildIt that have added new environmental content for Earth Day. Money spent buying one of these 27 apps, or making purchases within them, will then support the…

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Dear Startups, It’s Time to Be the Best, Not Just the Biggest

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Launched in India in 2010, Ola has been one of the most successful companies here. It was the most funded startup in 2015, and it’s one of the few companies that has been able to compete with Uber. In September 2015, the company rolled out Ola Shuttle in Bengaluru and Gurgaon, essentially a private bus shuttle, with air-conditioned buses that offer Wi-Fi connectivity. They’ve expanded in scope, and now cover parts of Noida as well as part of a trial, but using them on a daily basis shows the gulf…

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Accumulate Rs 1 Crore by Investing Just Rs 5,000 Monthly

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To many, Rs 1 crore may look like an unachievable figure but it is possible to accumulate the sum by investing just Rs 5,000 per month provided you follow these rules. Invest in growth assets By this, we mean an asset class that has the potential to deliver higher returns over long-term. Equity is one such asset class. Over long term, equity has potential to deliver over 12-15 per cent annual return whereas investments in conservative assets such as fixed income will only yield you 7-8 per cent annually. See…

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