Saw more merit in holding Raymond brand in the new lifestyle co, says CMD Gautam Singhania

A month after announcing demerger plans, Raymond has decided to modify its brand royalty policy and do away with any inter-company brand royalty contracts. “Originally the plan was that the new company, the lifestyle company would pay a royalty to the old company for the use of the brand name. However, we got feedback from investors and from various well-wishers that if we let the new company own the Raymond brand for its product categories, in perpetuity it would be more better for the new company,” said Gautam Singhania, CMD,…

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