Brand: Archives - Pinfaves

Saw more merit in holding Raymond brand in the new lifestyle co, says CMD Gautam Singhania

December 4, 2019December 4, 2019 Loknath DasBrand:, CMD, co, Gautam, holding, In, lifestyle, merit, More, New, Raymond, saw, Says, The

A month after announcing demerger plans, Raymond has decided to modify its brand royalty policy and do away with any inter-company brand royalty contracts. “Originally the plan was that the new company, the lifestyle company would pay a royalty to the old company for the use of the brand name. However, we got feedback from investors and from various well-wishers that if we let the new company own the Raymond brand for its product categories, in perpetuity it would be more better for the new company,” said Gautam Singhania, CMD,…

Gwyneth Paltrow’s weird lifestyle brand Goop is coming to Netflix, so here’s everything you need to know

February 5, 2019 Loknath DasBrand:, coming!, Everything, Goop, Gwyneth, Here's, Is, Know, lifestyle, Need, Netflix, Paltrow's, So, to, Weird, You

If she were an Irish woman, she’d be the type of person walking around sipping on a kombucha, with a yoga mat rolled up on her back, on her way back to gentrify Stoneybatter, where she’ll go home and read an article about the ways in which LSD can improve your sex life, while doing kegels. As we all know, she’s not an Irish woman, but she’s the exact type of person that a very particular type of Irish woman looks up to, mainly because of her batshit lifestyle brand,…

Shah Rukh Khan’s brand value slips by 43%; Virat Kohli India’s No.1 celebrity endorser

January 12, 2019 Loknath Das43%;, Brand:, by, celebrity, endorser, India's, Khan's, Kohli, No.1, Rukh, Shah, slips, Virat, ‘value’

Virat Kohli, captain of Indian Cricket Team, is the Indian celebrity with highest brand valuation at $170.9 million, says a recent report by Duff & Phelps. After Kohli, the celebrity with the second highest brand valuation in the country is Deepika Padukone, the report says, at $102.5 million. However, Shah Rukh Khan, who was second in 2017, has slipped to number five and is valued at $60.7 million. The report –The Bold, The Beautiful and The Brilliant– lists out top 20 Indian celebrities with highest brand valuations and reveals that…

Virat Kohli Launches Own Lifestyle Brand, Urges Kids to Play More

November 10, 2017 Loknath DasBrand:, Kids, Kohli, Launches, lifestyle, More, own, Play, to, Urges, Virat

Indian cricket team captain Virat Kohli on Thursday pushed the cause of physical fitness and encouraged kids to play outdoor sports while launching his personal athleisure line with a German sports lifestyle brand. After unveiling his personal One8 line, Kohli, who recently turned 29, said all health concerns will disappear if one is able to take care of one’s body. For the uninitiated, 18 happens to be the Indian skipper’s jersey number. “There is so much of technology that children nowadays don’t go out and play..they are more interested in…

Amazon Named India’s Most Trusted Online Shopping Brand: TRA

March 10, 2016 SrijitaAmazon, Brand:, India's, Most, Named, Online, Shopping, TRA, Trusted

World’s largest e-retailer Amazon is India’s most trusted online shopping brand followed by home-grown Snapdeal and Flipkart, a survey said. Other firms to figure in the top 10 trusted online shopping brands are eBay, Myntra, Yepme, Jabong, Naaptol, Shopclues, and Askmebazaar. The survey was conducted among 2,500 respondents – aged 21 to 50 years – across 16 cities and its findings have been compiled in The Brand Trust Report, India Study 2016. The report is issued annually by TRA (formerly Trust Research Advisory). “Amazon is India’s most trusted online shopping…