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Shah Rukh Khan’s brand value slips by 43%; Virat Kohli India’s No.1 celebrity endorser

Virat Kohli, captain of Indian Cricket Team, is the Indian celebrity with highest brand valuation at $170.9 million, says a recent report by Duff & Phelps. After Kohli, the celebrity with the second highest brand valuation in the country is Deepika Padukone, the report says, at $102.5 million. However, Shah Rukh Khan, who was second in 2017, has slipped to number five and is valued at $60.7 million. The report –The Bold, The Beautiful and The Brilliant– lists out top 20 Indian celebrities with highest brand valuations and reveals that…

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Virat Kohli Launches Own Lifestyle Brand, Urges Kids to Play More

Indian cricket team captain Virat Kohli on Thursday pushed the cause of physical fitness and encouraged kids to play outdoor sports while launching his personal athleisure line with a German sports lifestyle brand. After unveiling his personal One8 line, Kohli, who recently turned 29, said all health concerns will disappear if one is able to take care of one’s body. For the uninitiated, 18 happens to be the Indian skipper’s jersey number. “There is so much of technology that children nowadays don’t go out and play..they are more interested in…

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